About Us

Autotrader is an automotive marketplace where everyone wins. For buyers, Autotrader provides support and guidance to help them make smarter purchase decisions. For dealers and private sellers, we market vehicles more effectively while connecting them directly with buyers.

Building trust

Autotrader knows that trust between buyer and seller can be crucial to building confidence and driving sales. That’s why we want to give buyers and sellers more confidence to achieve the best and fairest deal possible. For this reason, we have created tools and features that build trust and make trading auto easier for everyone.

To boost buyer confidence we include a dealer’s location, name, a photo of the sales manager, their dealership rating out-of-five, and buyer reviews. This allows buyers to get to know a dealer before they contact them.

With the Kelley Blue Book Price Advisor we’re building a platform to provide transparent pricing information. That helps align buyers and sellers on price when it comes time to negotiate.

Search and filtering options allow buyers to find the car they want faster, on any device.

Autotrader believes that deals that benefit buyers and sellers make everything better – for everybody. That’s why we’re the online marketplace where everyone wins.