Hyundai's Ioniq range is nothing if not a flex in the face of Toyota. Sure, Toyota has a dominating position in the Australian market, with its well-received range of hybrid models, but what happens after hybrid? Hyundai takes on the blocky Prius formula with not only a directly competing hybrid model, but a plug-in and a fully electric version, too. This expansive range is as though Hyundai is trying to demonstrate it's ready for any future, near or far, and guess what, Toyota? Anything you can do; the Korean juggernaut thinks it can do better. These cars aren't really designed to sell so much as they are offerings for early adopters, but a few years after its launch, with a host of rivals set to take it on, and an entire sub-brand based on the Ioniq just around the corner, is Hyundai's top-spec Ioniq electric  worth a look? I took one for a week to find out.

Hyundai's Ioniq Electric Premium brings zero tailpipe emissions closer to the mass market with a practical five-door hatch body and a price that's steep but cheap for a full EV.

Remember when Hyundai and Kia were all about low prices (and immediate delivery)? Today, the closely-related Korean brands are riding higher than ever, with strong demand reflecting their massive strides in quality, technology and design. But their prices are rising in response. Is there a solution? We think so.